In my Senior Projects 1 class, we were tasked with designing our own restaurant, which included creating an outer bag or box, a main food package, a to-go cup, napkins, packaged cutlery, a bowl package, and three screens for a restaurant app. For my project, I decided to create a Vietnamese restaurant called PHO YEAH! Having grown up visiting various Vietnamese restaurants, I noticed that many of them lacked strong branding and design. This project seemed like a great opportunity to explore what a well-designed Vietnamese restaurant could look like.

PHO YEAH! was inspired by the phrase "F***k Yeah". I wanted to convey powerful emotions and expressions while savoring incredible cuisine. The name is vibrant and thrilling, mirroring the exhilaration we want the guests to experience when they indulge in our dishes.